Content Inventory

a. What is content inventory?

A content inventory includes a list of all content on site. This content does not only include written content but also images, applications, and data. To get an accurate inventory we need to assess each piece of content we have. Be sure to have a good understanding of what we have on the site and where it is, as well as where it should be.

b. What to Include in an Inventory

First of all, it's important to note:

  • Goals: Understanding why to do the audit and what we intend to do with the results can help focus this activity and make it less overwhelming.
  • Scope: Determining which areas of the site or particular date ranges should be captured is important.

After goals and scope are determined, note what information to include. Although inventories vary in what they capture, most include the following raw data for each piece of site content:

  • Unique Content ID
  • Title
  • URL
  • File Format (HTML, PDF, DOC, TXT…)
  • Author or Provider
  • Physical location (in the content management system, on the server, etc)
  • Meta Description
  • Meta Keywords
  • Categories/ Tags
  • Dates (created, revised, accessed)

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